Set Up Referral Tracking

Pass a referral code through install, read it in your app, and record the referral

Linkrunner carries a referral code from a clicked link through install. Your app reads the code from the deeplink returned by getAttributionData() and sends it to your backend.

Your app is responsible for creating referral codes, validating them, and applying rewards.

Before you start

• Configure a Linkrunner subdomain, such as get.example.com.
• Set up deep linking for your app.
• Choose one query parameter name, such as referrer, and use it consistently.

1. Create a referral link

Add the referring user’s code or ID to your Linkrunner subdomain:

https://get.example.com?referrer=user_123

You can include an app destination in the same link:

https://get.example.com/product/987?referrer=user_123

Generate the link in your app or backend when a user opens your referral or invite screen. URL-encode the value before adding it to the link.

You do not need to create a campaign to pass a referral code. Direct subdomain links do not appear in campaign reporting.

2. Share the link

Let the referring user share the complete link. Keep the referrer parameter intact through any redirect or URL shortener.

When the recipient opens the link, Linkrunner sends them to the app or store. After install, the original URL is available in getAttributionData():

{
  "deeplink": "https://get.example.com?referrer=user_123"
}

3. Read the referral code

Call getAttributionData() after the Linkrunner SDK is initialized. Parse the returned deeplink and read the referrer query parameter.

Android

val referralCode = attributionData.deeplink
    ?.let { Uri.parse(it).getQueryParameter("referrer") }

Get attribution data on Android

iOS

let referralCode = URLComponents(string: deeplink)?
    .queryItems?
    .first(where: { $0.name == "referrer" })?
    .value

Get attribution data on iOS

React Native

const referralCode = new URL(attributionData.deeplink)
  .searchParams.get("referrer");

Get attribution data in React Native

Flutter

final referralCode = Uri.parse(attributionData.deeplink!)
    .queryParameters['referrer'];

Get attribution data in Flutter

Store the code until the recipient signs up or completes the event that qualifies the referral.

4. Record the referral

Send the referral code and the recipient’s user ID to your backend. Validate the relationship and record it before applying a reward.

At a minimum, reject:

• Invalid or expired codes
• Self-referrals
• A recipient using more than one referral code
• The same qualifying event being rewarded twice

Validate referrals and grant rewards on your backend. Do not trust a referral code submitted only by the client.

Add campaign reporting

If you also need click and install reporting in Linkrunner, append the referral parameter to a generated campaign link instead of using the subdomain directly.

https://get.example.com/AbCdEf?referrer=user_123

See Deep Link Management for the campaign setup and parameter precedence rules.

Testing

1. Create a referral link with a test code.
2. Uninstall the app from a real device.
3. Open the referral link, then install and open the app.
4. Confirm that getAttributionData() returns the link in deeplink.
5. Confirm that your app extracts the referral code.
6. Sign up and confirm that your backend records the correct referrer and recipient.

Deferred attribution is stored from the first install. Uninstall the app before repeating a test with a different referral code.

Troubleshooting

deeplink is null. Confirm that the SDK was initialized before calling getAttributionData() and that the app was installed through the referral link.

The referral parameter is missing. Open the final URL before the store redirect and confirm that no redirect or URL shortener removed it.

The previous referral code is returned. Uninstall the app before testing another link. Attribution data is cached from the first install.

The referral is not visible in campaign reporting. Direct subdomain links are not associated with a campaign. Use a generated campaign link when you need dashboard reporting.

The code is present but no referral is recorded. Check the app-to-backend request and your referral validation logic. Linkrunner forwards the code but does not apply referral rules or rewards.

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